SWJS MARKETING
For local businesses

See what your
website could
do better.

We’ll review your website, produce an extensive report and email you a preview at no charge. See specific findings before deciding whether to pay $99 for the full report, including the covered details and recommendations.

Request Free Website Review
Free preview by email. Full report: A$99 only if you choose. No obligation.
SWJS MARKETINGREPORT PREVIEW

The Good.
The Bad.
The Ugly.

WEBSITE REVIEW · PREPARED BY SWJS MARKETING

Specific findings shown. Selected solutions covered in the preview.
01
The Good · Keep your strengthsKeep the strengths. Build on them.
02
The Bad · Find the everyday errorsTypos, broken links and missed local visibility.
03
The Ugly · Look beneath the surfaceHidden spam, unrelated links and incorrect site data.
ILLUSTRATIVE PREVIEW · 01

A report you can actually use.

We produce an extensive website report and email you a PDF preview showing specific findings and screenshots where useful. Selected details and most solution instructions are covered. Pay $99 only if you want the complete report with those sections revealed.

Preview first. Decide afterwards.
48 checks / 8 review areas / free preview by email

What we check on your website

We review your website against the 48 checks listed below, across 8 areas. Your report explains what is working, any issues we find and recommended improvements.

01

Words, facts & consistency

  • Spelling & typosMisspelled words, punctuation and unfinished sentences.
  • Grammar & readabilityAwkward wording, unclear explanations and regional spelling.
  • Repeated contentDuplicated paragraphs and keyword repetition that adds little.
  • Business namingDifferent business names, old branding and unexplained variations.
  • Contact detailsIncorrect email addresses, opening hours and contact information.
  • Outdated informationOld offers, stale dates, placeholder text and missing updates.
02

Services, promises & customer expectations

  • Service contradictionsPages giving different answers about the work you offer.
  • Response-time promisesOne-hour, two-hour or same-day claims that disagree.
  • Inclusions & exclusionsUnclear boundaries between standard work and paid extras.
  • Guarantee wordingPromises that need clearer scope, conditions or owner confirmation.
  • Credentials & claimsInsurance, registration and exclusive claims needing supporting evidence.
  • FAQ accuracyAnswers that conflict with service pages or each other.
03

Products, services & local visibility

  • Dedicated product pagesUseful products or product groups without clear information pages.
  • Dedicated service pagesImportant services buried in generic content.
  • Town & suburb coverageWhether the areas you actually serve are clearly explained.
  • Location-page opportunitiesRelevant local pages with useful details, rather than copied suburb text.
  • Service-area linksSuburb labels that lead to unrelated pages or back to the homepage.
  • Links between related pagesConnections between services, locations, guides and enquiries.
04

Search engines & AI search

  • Page titlesVague, duplicated or confusing browser and search titles.
  • Search descriptionsMissing or unhelpful descriptions of what each page offers.
  • Headings & page structureWhether headings organise the page clearly and logically.
  • Indexing signalsPublicly accessible canonical URLs, sitemap and indexing instructions.
  • Business data in the codeIncorrect names, hours or details in structured information.
  • Clear answers for search toolsSpecific services, locations and customer questions that are easy to understand.
05

Enquiries, forms & contact routes

  • Clear enquiry buttonsWhether the next step is obvious and the wording is useful.
  • Form field labelsWhether customers can understand what each field asks for.
  • Required fields & validationVisible field settings, useful error messages and minimum contact details.
  • Mobile keyboards & autofillEmail and telephone field types and appropriate autofill hints.
  • Form length & service choicesUnnecessary effort, vague choices and missing relevant enquiry context.
  • Delivery & confirmation checksIdentify tests needed for receipt, acknowledgement and recovery; live tests need approval.
06

Mobile use, navigation & accessibility

  • Mobile layoutOverlapping content, clipping and awkward layouts on smaller screens.
  • Text, spacing & buttonsReadability, comfortable spacing and usable controls.
  • Menus & page routesWhether visitors can find key service and contact pages.
  • Broken links & section shortcutsLinks and jump buttons that fail to reach the promised destination.
  • Keyboard & skip linksVisible focus, accessible link names and working skip destinations.
  • Image descriptions & zoomUseful text alternatives for meaningful images and basic scaling checks.
07

Trust, images & proof of work

  • Missing & placeholder imagesImage gaps, unfinished placeholders and irrelevant visuals.
  • Project captionsWhether work examples explain the service, setting and result.
  • Before-and-after clarityWhether paired images are clearly labelled and understandable.
  • Relevant service proofWhether photographs support the actual service being promoted.
  • Reviews & ratingsClear sources, dates or counts; authenticity questions flagged for owner verification.
  • Maps & privacy informationUseful map destinations and visible information about enquiry handling.
08

Hidden issues & technical housekeeping

  • Hidden spam textUnrelated spam visible in publicly accessible page code.
  • Suspicious outgoing linksUnexpected links to unrelated or questionable websites.
  • Wrong-company referencesAnother business appearing in code, metadata or page content.
  • Broken assets & visible errorsMissing files, failed page elements and reproducible technical problems.
  • Loading & layout movementObservable delays, large images and content moving as pages load.
  • Duplicate or malformed metadataRepeated viewport tags, broken structured data and incorrectly encoded names.
Findings, evidence and actions. Not just boxes ticked.

Your report explains what was checked, what was found, where it appears and what to do about it. Confirmed issues, suggested improvements and items needing owner verification are clearly distinguished.

Checks are tailored to the pages and features your website has. The review covers publicly accessible information. Form delivery tests need permission and suitable access; private hosting files, account analytics and a full security audit are outside this review. Anything that cannot be verified is marked clearly.

What’s in your complete report

A detailed report.
A clear plan you can use.

A individual review of your actual website, with specific findings and recommendations in a professional PDF delivered by email.

01 / THE OVERVIEW

The Good, The Bad & The Ugly.

A clear summary of your strengths, the problems worth addressing and any more serious findings. You can understand the overall picture without digging through every detail first.

02 / THE EVIDENCE

See exactly what we mean.

Relevant page addresses, screenshots where useful, and examples of the wording, links or code behind each finding. Enough detail to locate the problem, not just a vague comment that something needs work.

03 / THE EXPLANATION

Understand why it matters.

Plain-English explanations of how issues can affect customer confidence, mobile usability, enquiries or how clearly search engines understand the website.

04 / THE RECOMMENDATIONS

Know what to change.

Practical next steps for each finding, including suggested wording or page topics where useful. Product, service and location-page opportunities are tailored to your business.

05 / THE PRIORITIES

Start with the right things.

A prioritised action list separating urgent concerns, straightforward corrections and longer-term opportunities. Each recommendation gives you a sensible starting point.

06 / YOUR COPY TO KEEP

A report you can hand over.

After payment, we email the full PDF with every covered section revealed. Keep it, refer back to it or share it with your current website company. There is no ongoing commitment.

Specific to your website. As detailed as the findings need.

The report length depends on your website and what the review uncovers. Each finding includes the issue, its location, why it matters, a recommended action and its priority. Areas checked with no issue found can also be recorded.

One clear starting point

Receive the preview.
Choose the full report.

Unlock your complete report

See the findings before you pay.

Your extensive report is prepared first. We email a free preview, then you decide whether to purchase the complete version.

A$99
Optional one-off payment · full PDF emailed after payment
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  • Typos, grammar and general content errors
  • Mobile layout, links and enquiry journey
  • Product, service and location page opportunities
  • Search and AI visibility recommendations
  • Checks for publicly visible hidden spam and incorrect site data
  • Supporting examples and prioritised next steps

Nothing is charged to request or receive the preview. The $99 is charged only when you choose the full report. No subscription.

The preview is free. The complete report is A$99 only if you choose to purchase it. No payment is taken through this form.

Let’s start with your website

Your website.
Our review.
No upfront payment.

Send your website details and we’ll produce an extensive report, then email you a free preview. Selected details and solution instructions will be covered. If you want the full report, pay $99 and we’ll email the complete version. The choice is yours.

SWJS MarketingBased in Wollongong, NSW.
Working with businesses wherever they are.
Request your free report preview

You’ll receive an email within 24 hours with a free preview of your website audit findings.

The full report costs A$99 if you choose to purchase it. There’s no obligation.